Skip to main content

Apartment Marketing 2.0 - Top 5 "Must Have" Marketing Strategies

Top 5 Apartment MARKETING strategies..png

“What do you mean I can’t just post an ad on Craigslist and lease my entire building?” In this day and age, I never expect to hear that, but to my surprise, I still hear those words from developers and managers.

The problem is, long gone are those days of posting free Craigslist ads and watching the leads roll in. These days, it takes a lot more than simple ads to get a building leased and stay competitive.

Even communities or portfolios who have moved beyond that, have resigned themselves to the status quo of marketing. You know the ones, they throw an ad on Apartments.com and post "how to spruce up your kitchen" posts on Facebook and still wonder why they have vacancy issues.

You have to be creative, involved and spend the time and money to ensure your property is at the forefront when renters are searching for an apartment.  Here is what should be the most vital parts of any communities marketing plan:

SEO | SEARCH ENGINE OPTIMIZATION
This might be the most important of all the recommendations. Having a comprehensive SEO strategy is paramount to your community being found online. It also can provide a HUGE boost to reduced cost lead generation as well as a competitive edge in your market.

PPC | ADWORDS
A fundamental of leasing these days, AdWords advertising can produce excellent results if you know how to optimize it. The keys to a successful AdWords campaign is testing, good copyrighting and keyword selection. Remember, you not the only one doing this, so be creative in your ads!

REMARKETING
Relatively new to the multifamily, world, Remarketing is the ability to show ads of your properties to visitors of your website while they browse other sites. This is a GREAT way to keep your community front and center in renters minds!

SOCIAL ADVERTISING
Facebook, Twitter, LinkedIn, Instagram Advertising are now a fundamental source of leads and branding for the multifamily industry. Like AdWords, Social Advertising allows communities to promote their brand within the networks. Onc huge advantage is the ability to target renters based on social, demographic and income data, becoming a very cost-effective way to reach potential tenants.

REPUTATION MANAGEMENT
How your property or community looks online directly impacts your leasing. Negative items showing up online can damage your brand, whereas having a positive online reputation leads to increased leads and retention rates. Every community needs a plan to deal with reputation management.

Our team here at BreadBox are experts in multifamily Apartment Marketing and would love to show you how we can help you lease more apartments! For more information on our marketing services, please click here the link below or contact us at info@breadbox.consulting. 

Learn More

Comments

Post a Comment

Popular posts from this blog

Top 5 Social Media Tools for Apartment Marketing

Social Media is now an integral part of any apartment community or portfolios marketing. However, many don't have the right tools to handle the daily struggle of creating and managing their social media presence and campaigns. That is why we brought together our top 5 favorite Social Media tools to make the process easier and ultimately, create a better social media experience for your apartment marketing . Buffer | buffer.com Buffer is a stripped down, yet intuitive social media posting tool. It makes it very easy to schedule posts, analyze performance, and manage all your accounts in one place. It works with all major services (Facebook, Twitter, Instagram, Google, etc.), and has a "queue" system to post based on a predetermined schedule. It's a great platform to manage all the Social Media posts for your apartment community or portfolio.  PRO TIP: Get the Chrome buffer extension. It allows you to share web pages or images directly from your browser without ev...
Post a Comment
Read more

Top 5 Mistakes Leasing Agents Make

Let me start by saying, everybody makes mistakes. But the only way to correct those mistakes is to acknowledge them and work on fixing them. Whether it's a lack of training, laziness or case of the "Mondays", it's important to make sure you are on the top of your game each day. Here are the top 5 mistakes leasing agents make and how to correct them: Lack of Followup I've seen a lot of leasing agents focus their follow-up efforts on renters who have toured the community and showed a real interest in the community or property. But not many take the time to follow-up with EVERY lead (including ones that haven't seen the community already) that comes across their desk. Sometimes that lead that requested information but never set up a tour is busy. Following up on all your leads is vitally important. Not Gathering Enough Information So you have a prospects name, email, move date and price range. But what about the other stuff? One fundamentally selling tec...
Post a Comment
Read more

Reputation Management for Apartments

WHAT IS REPUTATION MANAGEMENT? Online reputation management (ORM) is the process of controlling what shows up when someone looks up your apartment community online. WHY DOES IT MATTER? Damaging reviews can have a devastating effect on a apartment communities leasing efforts when they appear on the first page of the search engine's results. How your property or apartment community looks online directly impacts your leasing, retention and renewals Negative items showing up online can damage your brand and decrease new lease generation, whereas having a positive online reputation leads to increased leads and retention rates. HOW TO FIX IT? The goal of any good Reputation Management program is to minimize the impact of adverse reviews while improving the number of positive reviews left by renters and tenants. Each reputation management campaign should be unique and apply a customized approach to your brand strategy. While the process of building and maintaining a po...
Post a Comment
Read more