Consulting

Apartment Rental Experts.

We are experts in big-picture asset problem solving and creative growth strategy. We'll help you think about your properties in a whole new way, bringing a fresh perspective to long-standing challenges and help you envision - and achieve - the results you want.

Our multifamily consulting services are perfect for communities having trouble leasing, staff performance or high resident turnover and need ideas and a plan to correct those issues.

After a thorough data driven and in-person analysis, we create a comprehensive and creative action & marketing plan for your community on how to increase the number new leads, decrease resident turnover and streamline your logistics and operations. Our recommendations are tailored specifically to your property and are based on over 20 years experience in the industry.

We bring together all of our experience, education and creativity to your community or portfolio. We become more than just a "consultant", we become a partner in your organization's growth.

EXAMPLES

STAFFING - Advisement for staff changes, training and performance enhancement

ADVERTISING - Recommendations for Google Adwords, Remarketing, ILS placement, social media advertising, etc.

MARKETING - Creative ideas for email campaigns, local search marketing, branding, corporate & community outreach, etc.

SOCIAL MEDIA - Ideas for higher conversion rates, scheduling and content creation.

ONLINE REPUTATION - Ways to improve your online reputation and stop negative reviews.

EVENTS - Draw more potential tenants to your events and convert more to residents.

TECHNOLOGY - Use new technology platforms to streamline leasing operations and increase new leads.

WEBSITE - Search engine optimization, design and logistic ideas on how to get your website converting more leads.

RESIDENT RETENTION - Keep residents longer and how to increase resident referrals.

Comments

Top 5 Mistakes Leasing Agents Make

Let me start by saying, everybody makes mistakes. But the only way to correct those mistakes is to acknowledge them and work on fixing them. Whether it's a lack of training, laziness or case of the "Mondays", it's important to make sure you are on the top of your game each day. Here are the top 5 mistakes leasing agents make and how to correct them: Lack of Followup I've seen a lot of leasing agents focus their follow-up efforts on renters who have toured the community and showed a real interest in the community or property. But not many take the time to follow-up with EVERY lead (including ones that haven't seen the community already) that comes across their desk. Sometimes that lead that requested information but never set up a tour is busy. Following up on all your leads is vitally important. Not Gathering Enough Information So you have a prospects name, email, move date and price range. But what about the other stuff? One fundamentally selling tec...

Reputation Management for Apartments

WHAT IS REPUTATION MANAGEMENT? Online reputation management (ORM) is the process of controlling what shows up when someone looks up your apartment community online. WHY DOES IT MATTER? Damaging reviews can have a devastating effect on a apartment communities leasing efforts when they appear on the first page of the search engine's results. How your property or apartment community looks online directly impacts your leasing, retention and renewals Negative items showing up online can damage your brand and decrease new lease generation, whereas having a positive online reputation leads to increased leads and retention rates. HOW TO FIX IT? The goal of any good Reputation Management program is to minimize the impact of adverse reviews while improving the number of positive reviews left by renters and tenants. Each reputation management campaign should be unique and apply a customized approach to your brand strategy. While the process of building and maintaining a po...

Top 5 "Kid Friendly" Amenities for Apartment Communities

I recently posed a question to a group of developers...What if you started looking at your communities from the standpoint of children being the residents, instead of the adults? Now obviously, I'm not talking about a community where every unit is filled with slides and see-saws or kids roaming the grounds like Lords of the Flies. But it's a question to highlight what can be done if the primary motivation for the planning of amenity space, marketing and the overall feel of a community was done with children in mind. With 33% of all renter households (14.3 million) having minor children, it's an important question. And as more and more residents with children decide to rent instead of buy, having a true "family friendly" community can become a huge differentiator in the marketing and retention of tenants. So what would a community that is designed around the family and actual children look like? Onsite Daycare This may be a game changer when it comes t...

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