Consulting

Apartment Rental Experts.

We are experts in big-picture asset problem solving and creative growth strategy. We'll help you think about your properties in a whole new way, bringing a fresh perspective to long-standing challenges and help you envision - and achieve - the results you want.

Our multifamily consulting services are perfect for communities having trouble leasing, staff performance or high resident turnover and need ideas and a plan to correct those issues.

After a thorough data driven and in-person analysis, we create a comprehensive and creative action & marketing plan for your community on how to increase the number new leads, decrease resident turnover and streamline your logistics and operations. Our recommendations are tailored specifically to your property and are based on over 20 years experience in the industry.

We bring together all of our experience, education and creativity to your community or portfolio. We become more than just a "consultant", we become a partner in your organization's growth.

EXAMPLES

STAFFING - Advisement for staff changes, training and performance enhancement

ADVERTISING - Recommendations for Google Adwords, Remarketing, ILS placement, social media advertising, etc.

MARKETING - Creative ideas for email campaigns, local search marketing, branding, corporate & community outreach, etc.

SOCIAL MEDIA - Ideas for higher conversion rates, scheduling and content creation.

ONLINE REPUTATION - Ways to improve your online reputation and stop negative reviews.

EVENTS - Draw more potential tenants to your events and convert more to residents.

TECHNOLOGY - Use new technology platforms to streamline leasing operations and increase new leads.

WEBSITE - Search engine optimization, design and logistic ideas on how to get your website converting more leads.

RESIDENT RETENTION - Keep residents longer and how to increase resident referrals.

Comments

ReMarketing - The Secret Weapon of Apartment Leasing

So you're browsing the internet. Let's say you're on Amazon.com. You view some items then decide to check the news over at CNN.com. Magically, you start to see ads for products you just saw on Amazon on the CNN site. How did they know? Is it magic? Some kind of sorcery? No, it's Remarketing. Remarketing is a relatively new way of showing targeted ads to individuals that have previously visited your website - as they browse elsewhere on the internet. It has been primarily used by big retailers over the last couple of years with great success and now, could be a game changer for the multifamily industry. Remarketing & Apartment Marketing One of the most significant deficiencies in the apartment marketing world has been brand awareness and website conversion. Let's say Jane Renter is browsing your website. She likes your building but isn't ready to pull the trigger. She leaves and keeps browsing the internet. You've now lost her as a lead. You've ...

IDEAS FOR RENT - Developing a Reputation Management Plan

Let's be honest. Very few in our industry like online review websites. They are a constant struggle. Very rarely do they provide a sound mechanism to generate leads and more often than not, they lead to bad reputations, decreased lead generation, and fewer renewals. However, we still need to deal with them. Online review sites are here to stay and should not be ignored. Hoping they go away won't solve the problem. However, if you have the right plan, you can make sure you are setup for success. Reputation Management Plan It's essential, if not vital that every community today develops a plan on how to deal with online reviews. The goal of any good Reputation Management plan is to minimize the impact of adverse reviews while improving the number of positive reviews left by renters and tenants. STEP #1 - Respond to Negative Reviews A Reputation Management plan starts with responding to reviews in a timely, understanding and mature manner. React ...

Top 5 "Kid Friendly" Amenities for Apartment Communities

I recently posed a question to a group of developers...What if you started looking at your communities from the standpoint of children being the residents, instead of the adults? Now obviously, I'm not talking about a community where every unit is filled with slides and see-saws or kids roaming the grounds like Lords of the Flies. But it's a question to highlight what can be done if the primary motivation for the planning of amenity space, marketing and the overall feel of a community was done with children in mind. With 33% of all renter households (14.3 million) having minor children, it's an important question. And as more and more residents with children decide to rent instead of buy, having a true "family friendly" community can become a huge differentiator in the marketing and retention of tenants. So what would a community that is designed around the family and actual children look like? Onsite Daycare This may be a game changer when it comes t...

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