There's a case to be made that photos are the most important part of apartment marketing . While some would argue differently, there is no denying the impact that quality photos (or lack thereof) have on potential renters and their decisions to visit your community. For that reason alone, it's imperative that you have quality photos of your community. While some ILS's now offer professional photos with their listings, most of those images are watermarked, limiting their use in other areas. Not to mention, that in most cases, you do not have a say in who will be photographing your community or building, much less the final images. With that in mind, I always advise my clients to hire a professional photographer. Here are several tips on hiring the right photographer and getting the best photos of your community: FINDING A PHOTOGRAPHER Google Search - Most people start with a Google Search to find anything these days, and the same is true for finding a photographer. One