A lot of managers like to talk about the "Resident Experience," but very few dedicate time to making sure the Potential Resident Experience is the best it can be. In some ways, the Potential Resident Experience is as significant as the resident experience, if not more so. What is the Potential Resident Experience? The Potential Resident Experience is the total experience a renter has from first seeing your community online to signing their lease. In essence, the sum of all their interactions with your community. The underlying logic is that the better overall experience your prospective resident has, the more inclined they are to remember your community, recommend your community to others and ultimately become a resident. What affects the Potential Resident's Experience? Numerous things can have a positive or negative effect on the Potential Resident's Experience. They can range from the obvious things such the ease of use of your website, the cleanliness of you