About Us

Breadbox is a Multifamily Consulting, Apartment Marketing and Project Management firm.

Our team has over 20 years combined experience in the multifamily industry including leasing, apartment marketing, property management, operations, and logistics.

We are experts in big-picture asset problem solving and creative growth strategy. We'll help you think about your properties in a whole new way, bringing a fresh perspective to long-standing challenges and help you envision - and achieve - the results you want.

We work with a variety of clients ranging from property managers, developers, investors, architects and financial institutions. Our mission is to help our clients achieve outstanding leasing results for their communities and projects.

Background

BreadBox was founded by Justin Cleary, an industry leader with over 20 years of multifamily experience. Justin started his career in sales, real estate, and software, ultimately becoming VP of Sales at the age of 23 of a mid-market consulting firm.

After leaving that position, Justin decided to dive headfirst into the multifamily business by founding The Philly Apartment Company in 2004. From just 2 staff in 2004, Justin grew the business to over 25 staff which have leased over 10,000 apartments to date, ultimately becoming the largest apartment leasing Brokerage in Philadelphia.

Along the way, Justin has started and managed several other start-ups including BlueSquare Real Estate & Property Management, a 3rd party management company and his latest venture, LeaseUp, a national outsourced leasing service & brokerage.

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Top 5 Social Media Tools for Apartment Marketing

Social Media is now an integral part of any apartment community or portfolios marketing. However, many don't have the right tools to handle the daily struggle of creating and managing their social media presence and campaigns. That is why we brought together our top 5 favorite Social Media tools to make the process easier and ultimately, create a better social media experience for your apartment marketing . Buffer | buffer.com Buffer is a stripped down, yet intuitive social media posting tool. It makes it very easy to schedule posts, analyze performance, and manage all your accounts in one place. It works with all major services (Facebook, Twitter, Instagram, Google, etc.), and has a "queue" system to post based on a predetermined schedule. It's a great platform to manage all the Social Media posts for your apartment community or portfolio. PRO TIP: Get the Chrome buffer extension. It allows you to share web pages or images directly from your browser without ev...

David & Goliath - Top 5 Marketing Tips for Smaller Apartment Communities

How do you beat the "big guys" at apartment marketing? While many large property management firms and developers have substantial budgets for their apartment marketing , a considerable number of smaller apartment communities don't, so it takes a unique and creative approach to generate leads for your community. With that in mind, we have put together the top 5 marketing tips for smaller apartment communities. Local Co-Branding Promotions While promotion through local businesses, hospitals and colleges have always been a staple of "local" marketing, try taking it one step further. Instead of merely leaving a flyer behind at these locations, try a "co-branding" promotion. An example would be a promotion with a local pizza shop that offers free application fee with the purchase of a pizza. Same can be true on your end. Allow that business to place a flyer in your community. The key to this is building relationships with high-value local merchants. M...

Top 5 Mistakes Leasing Agents Make

Let me start by saying, everybody makes mistakes. But the only way to correct those mistakes is to acknowledge them and work on fixing them. Whether it's a lack of training, laziness or case of the "Mondays", it's important to make sure you are on the top of your game each day. Here are the top 5 mistakes leasing agents make and how to correct them: Lack of Followup I've seen a lot of leasing agents focus their follow-up efforts on renters who have toured the community and showed a real interest in the community or property. But not many take the time to follow-up with EVERY lead (including ones that haven't seen the community already) that comes across their desk. Sometimes that lead that requested information but never set up a tour is busy. Following up on all your leads is vitally important. Not Gathering Enough Information So you have a prospects name, email, move date and price range. But what about the other stuff? One fundamentally selling tec...

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