Skip to main content

Top 5 Social Media Tools for Apartment Marketing

Social Media is now an integral part of any apartment community or portfolios marketing. However, many don't have the right tools to handle the daily struggle of creating and managing their social media presence and campaigns. That is why we brought together our top 5 favorite Social Media tools to make the process easier and ultimately, create a better social media experience for your apartment marketing.

Buffer | buffer.com

Buffer is a stripped down, yet intuitive social media posting tool. It makes it very easy to schedule posts, analyze performance, and manage all your accounts in one place. It works with all major services (Facebook, Twitter, Instagram, Google, etc.), and has a "queue" system to post based on a predetermined schedule. It's a great platform to manage all the Social Media posts for your apartment community or portfolio. 

PRO TIP: Get the Chrome buffer extension. It allows you to share web pages or images directly from your browser without even opening the app. 

127191-cdc8cafbc96630b6c7c3e8352af78a302a4be740.png

Pablo | pablo.buffer.com

This little-known service from Buffer, allows you to create social media posts with minimal design knowledge. Just choose an image, add some text, add your logo and download your finished post. You can even upload your own image to use, scale it to fit any service (Pinterest, Instagram, Twitter, Facebook) and comes with some pre-made templates. Your team can create compelling posts in minutes. Oh, and it's FREE! 

file-UdRcp9EWNb.png

Feedly | feedly.com

Feedly is the gold star of "content aggregators". It allows you to pull in news stories from your favorite sources, read them and seamlessly share them on your social media accounts. Simply add a source that you usually get your news from, and the service will automatically pull in any and all new content. No need to keep visiting the site. This is a fantastic tool for sharing local news with your residents!

screenshot-web@2x.png

Evernote | evernote.com

Evernote is a killer app for taking notes, writing blog posts or even articles. Ever have an idea, and by the time you find a pen, you forget it? Simply open the app on your phone or tablet, jot down your idea and it stores it across all your devices. Also works excellent for meetings, tours with residents to keep their feedback handy and a variety of other uses. 

EvernoteTA.jpg

Grammarly | grammarly.com

Think of Grammarly as your spell check on steroids. This easy to use app takes anything you write and not only checks it for spelling but more importantly, grammar. This can be an indispensable tool for crafting blog posts, articles and much more. It's also a great way to make sure that email your about to send out doesn't sound like a 5th grader wrote it!

Grammarly-1.png

Permalink

Comments

Post a Comment

Popular posts from this blog

David & Goliath - Top 5 Marketing Tips for Smaller Apartment Communities

How do you beat the "big guys" at apartment marketing? While many large property management firms and developers have substantial budgets for their apartment marketing , a considerable number of smaller apartment communities don't, so it takes a unique and creative approach to generate leads for your community. With that in mind, we have put together the top 5 marketing tips for smaller apartment communities. Local Co-Branding Promotions While promotion through local businesses, hospitals and colleges have always been a staple of "local" marketing, try taking it one step further. Instead of merely leaving a flyer behind at these locations, try a "co-branding" promotion. An example would be a promotion with a local pizza shop that offers free application fee with the purchase of a pizza. Same can be true on your end. Allow that business to place a flyer in your community. The key to this is building relationships with high-value local merchants. M...
Post a Comment
Read more

Apartment Marketing 2.0 - Top 5 "Must Have" Marketing Strategies

“What do you mean I can’t just post an ad on Craigslist and lease my entire building?” In this day and age, I never expect to hear that, but to my surprise, I still hear those words from developers and managers. The problem is, long gone are those days of posting free Craigslist ads and watching the leads roll in. These days, it takes a lot more than simple ads to get a building leased and stay competitive. Even communities or portfolios who have moved beyond that, have resigned themselves to the status quo of marketing. You know the ones, they throw an ad on Apartments.com and post "how to spruce up your kitchen" posts on Facebook and still wonder why they have vacancy issues. You have to be creative, involved and spend the time and money to ensure your property is at the forefront when renters are searching for an apartment.  Here is what should be the most vital parts of any communities marketing plan: SEO | SEARCH ENGINE OPTIMIZATION This might be the most important...
Post a Comment
Read more