Skip to main content

Top 5 Social Media Tools for Apartment Marketing

Social Media is now an integral part of any apartment community or portfolios marketing. However, many don't have the right tools to handle the daily struggle of creating and managing their social media presence and campaigns. That is why we brought together our top 5 favorite Social Media tools to make the process easier and ultimately, create a better social media experience for your apartment marketing.

Buffer | buffer.com

Buffer is a stripped down, yet intuitive social media posting tool. It makes it very easy to schedule posts, analyze performance, and manage all your accounts in one place. It works with all major services (Facebook, Twitter, Instagram, Google, etc.), and has a "queue" system to post based on a predetermined schedule. It's a great platform to manage all the Social Media posts for your apartment community or portfolio. 

PRO TIP: Get the Chrome buffer extension. It allows you to share web pages or images directly from your browser without even opening the app. 

127191-cdc8cafbc96630b6c7c3e8352af78a302a4be740.png

Pablo | pablo.buffer.com

This little-known service from Buffer, allows you to create social media posts with minimal design knowledge. Just choose an image, add some text, add your logo and download your finished post. You can even upload your own image to use, scale it to fit any service (Pinterest, Instagram, Twitter, Facebook) and comes with some pre-made templates. Your team can create compelling posts in minutes. Oh, and it's FREE! 

file-UdRcp9EWNb.png

Feedly | feedly.com

Feedly is the gold star of "content aggregators". It allows you to pull in news stories from your favorite sources, read them and seamlessly share them on your social media accounts. Simply add a source that you usually get your news from, and the service will automatically pull in any and all new content. No need to keep visiting the site. This is a fantastic tool for sharing local news with your residents!

screenshot-web@2x.png

Evernote | evernote.com

Evernote is a killer app for taking notes, writing blog posts or even articles. Ever have an idea, and by the time you find a pen, you forget it? Simply open the app on your phone or tablet, jot down your idea and it stores it across all your devices. Also works excellent for meetings, tours with residents to keep their feedback handy and a variety of other uses. 

EvernoteTA.jpg

Grammarly | grammarly.com

Think of Grammarly as your spell check on steroids. This easy to use app takes anything you write and not only checks it for spelling but more importantly, grammar. This can be an indispensable tool for crafting blog posts, articles and much more. It's also a great way to make sure that email your about to send out doesn't sound like a 5th grader wrote it!

Grammarly-1.png

Permalink

Comments

Popular posts from this blog

ReMarketing - The Secret Weapon of Apartment Leasing

So you're browsing the internet. Let's say you're on Amazon.com. You view some items then decide to check the news over at CNN.com. Magically, you start to see ads for products you just saw on Amazon on the CNN site. How did they know? Is it magic? Some kind of sorcery? No, it's Remarketing. Remarketing is a relatively new way of showing targeted ads to individuals that have previously visited your website - as they browse elsewhere on the internet. It has been primarily used by big retailers over the last couple of years with great success and now, could be a game changer for the multifamily industry. Remarketing & Apartment Marketing One of the most significant deficiencies in the apartment marketing world has been brand awareness and website conversion. Let's say Jane Renter is browsing your website. She likes your building but isn't ready to pull the trigger. She leaves and keeps browsing the internet. You've now lost her as a lead. You've ...

IDEAS FOR RENT - Developing a Reputation Management Plan

Let's be honest. Very few in our industry like online review websites. They are a constant struggle. Very rarely do they provide a sound mechanism to generate leads and more often than not, they lead to bad reputations, decreased lead generation, and fewer renewals. However, we still need to deal with them. Online review sites are here to stay and should not be ignored. Hoping they go away won't solve the problem. However, if you have the right plan, you can make sure you are setup for success. Reputation Management Plan It's essential, if not vital that every community today develops a plan on how to deal with online reviews. The goal of any good Reputation Management plan is to minimize the impact of adverse reviews while improving the number of positive reviews left by renters and tenants. STEP #1 - Respond to Negative Reviews A Reputation Management plan starts with responding to reviews in a timely, understanding and mature manner.   React ...

Top 5 "Kid Friendly" Amenities for Apartment Communities

I recently posed a question to a group of developers...What if you started looking at your communities from the standpoint of children being the residents, instead of the adults?  Now obviously, I'm not talking about a community where every unit is filled with slides and see-saws or kids roaming the grounds like Lords of the Flies. But it's a question to highlight what can be done if the primary motivation for the planning of amenity space, marketing and the overall feel of a community was done with children in mind. With 33% of all renter households (14.3 million) having minor children, it's an important question. And as more and more residents with children decide to rent instead of buy, having a true "family friendly" community can become a huge differentiator in the marketing and retention of tenants. So what would a community that is designed around the family and actual children look like? Onsite Daycare This may be a game changer when it comes t...