The apartment industry is growing and with it, competition. Whether you’re a property manager, asset manager, apartment owner or developer, you’re going to need and want to expand your apartment community or portfolios marketing and branding. More and more apartment communities and property management companies are turning to influencer marketing as additional marketing source and a great way to generate buzz for their communities. What's Influencer Marketing? Wikipedia tells us that it’s a form of marketing where the emphasis is placed on specific individuals or types of individuals, rather than targeting the market as a whole. Influencers are usually social media experts and bloggers who have vast and loyal followers. These individuals can be found on every social media platform. Influencer Marketing and Multifamily This is a relatively new concept in the apartment industry. However, using influencers will allow you to target a way larger audience and establish your proper