How do you beat the "big guys" at apartment marketing? While many large property management firms and developers have substantial budgets for their apartment marketing , a considerable number of smaller apartment communities don't, so it takes a unique and creative approach to generate leads for your community. With that in mind, we have put together the top 5 marketing tips for smaller apartment communities. Local Co-Branding Promotions While promotion through local businesses, hospitals and colleges have always been a staple of "local" marketing, try taking it one step further. Instead of merely leaving a flyer behind at these locations, try a "co-branding" promotion. An example would be a promotion with a local pizza shop that offers free application fee with the purchase of a pizza. Same can be true on your end. Allow that business to place a flyer in your community. The key to this is building relationships with high-value local merchants. M