BreadBox Consulting

The apartment industry is growing and with it, competition. Whether you’re a property manager, asset manager, apartment owner or developer, you’re going to need and want to expand your apartment community or portfolios marketing and branding. More and more apartment communities and property management companies are turning to influencer marketing as additional marketing source and a great way to generate buzz for their communities. What's Influencer Marketing? Wikipedia tells us that it’s a form of marketing where the emphasis is placed on specific individuals or types of individuals, rather than targeting the market as a whole. Influencers are usually social media experts and bloggers who have vast and loyal followers. These individuals can be found on every social media platform.  Influencer Marketing and Multifamily This is a relatively new concept in the apartment industry. However, using influencers will allow you to target a way larger audience and establish your proper

May 2019 - BreadBox welcomes our new client – The Bernstein Companies! Headquartered in Washington DC, The Bernstein Companies have selected BreadBox to market their new community, The Highline in Hyattsville MD. The Highline is the next generation in multifamily living, combining modern residences with co-working and “community” driven amenities such as the Rockstar Room, “Alone-Together Room, and a unique “Moroccan style” sunroom. In addition, the top-of-the-line “Co-Working” spaces will allow both residents and businesses to grow in a dynamic and up and coming neighborhood. “We are very excited to welcome the Bernstein Companies as a client. Their new community, The Highline , is an exciting project in a great location and we are thrilled to be a part of it.” says Justin Cleary, Principal of BreadBox. “By developing in great location, providing unique amenities and well thought out construction, The Bernstein Companies proves once again, they are a leader in the multifamily in

How do you beat the "big guys" at apartment marketing? While many large property management firms and developers have substantial budgets for their apartment marketing , a considerable number of smaller apartment communities don't, so it takes a unique and creative approach to generate leads for your community. With that in mind, we have put together the top 5 marketing tips for smaller apartment communities. Local Co-Branding Promotions While promotion through local businesses, hospitals and colleges have always been a staple of "local" marketing, try taking it one step further. Instead of merely leaving a flyer behind at these locations, try a "co-branding" promotion. An example would be a promotion with a local pizza shop that offers free application fee with the purchase of a pizza. Same can be true on your end. Allow that business to place a flyer in your community. The key to this is building relationships with high-value local merchants. M