WHAT IS REPUTATION MANAGEMENT? Online reputation management (ORM) is the process of controlling what shows up when someone looks up your apartment community online. WHY DOES IT MATTER? Damaging reviews can have a devastating effect on a apartment communities leasing efforts when they appear on the first page of the search engine's results. How your property or apartment community looks online directly impacts your leasing, retention and renewals Negative items showing up online can damage your brand and decrease new lease generation, whereas having a positive online reputation leads to increased leads and retention rates. HOW TO FIX IT? The goal of any good Reputation Management program is to minimize the impact of adverse reviews while improving the number of positive reviews left by renters and tenants. Each reputation management campaign should be unique and apply a customized approach to your brand strategy. While the process of building and maintaining a po