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Reputation Management for Apartments

WHAT IS REPUTATION MANAGEMENT?
Online reputation management (ORM) is the process of controlling what shows up when someone looks up your apartment community online.

WHY DOES IT MATTER?

Damaging reviews can have a devastating effect on a apartment communities leasing efforts when they appear on the first page of the search engine's results.
How your property or apartment community looks online directly impacts your leasing, retention and renewals Negative items showing up online can damage your brand and decrease new lease generation, whereas having a positive online reputation leads to increased leads and retention rates.

HOW TO FIX IT?

The goal of any good Reputation Management program is to minimize the impact of adverse reviews while improving the number of positive reviews left by renters and tenants.
Each reputation management campaign should be unique and apply a customized approach to your brand strategy. While the process of building and maintaining a positive online presence is time-consuming, it a necessary component of leasing in this modern age.
One of the simplest and easiest ways to start the process is to start responding to reviews in a timely, understanding and mature manner.
  1. React Quickly and Politely - Not responding to negative reviews can be the worst thing a community can do. Ignoring it doesn't make it better. Respond to every review quickly and politely.
  2. Address Criticism - When responding to a review, acknowledge the criticism if it is valid. You must address the issue "head-on." Making excuses or passing-the-buck can only lead to more criticism and worse reviews.
  3. Empathise with Complaints - What would you write if you had the same experience? Empathizing with a renter or tenant about their issues shows you understand them and can sympathize with their problems.

USE THE EXPERTS

Many apartment communities try to handle Reputation Management themselves. While this may work in smaller communities with less reviews, it can be a full time job in larger communities or those with many online negative reviews.

At BreadBox, we utilize numerous proven techniques to achieve the goal of improving a property or apartment community's online reputation including:
- Content Development
- SEO Optimization
- Monitoring & Feedback
- Gamification
- "Live" Review Feedback

Our team focuses on two main areas: Negative Review Minimization & Positive Review Generation. To mitigate negative reviews, we focus on the creation and optimization of strategic content across all web and social media channels to increase rankings of "positive review pages" thereby minimizing the impact of sites with negative reviews. To affect Positive Review Generation, we employ both "real person" and software-based systems to increase positive reviews for the community.

If you would like more information on our Reputation Management services, please contact us at info@breadbox.consulting, visit us online at www.breadbox.consulting or call us at   (888) 365-1563.

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