IDEAS FOR RENT: Idea #519 - Hire Nice People. They Make Better Leasing Agents.

Reputation Management for Apartments

WHAT IS REPUTATION MANAGEMENT? Online reputation management (ORM) is the process of controlling what shows up when someone looks up your apartment community online. WHY DOES IT MATTER? Damaging reviews can have a devastating effect on a apartment communities leasing efforts when they appear on the first page of the search engine's results. How your property or apartment community looks online directly impacts your leasing, retention and renewals Negative items showing up online can damage your brand and decrease new lease generation, whereas having a positive online reputation leads to increased leads and retention rates. HOW TO FIX IT? The goal of any good Reputation Management program is to minimize the impact of adverse reviews while improving the number of positive reviews left by renters and tenants. Each reputation management campaign should be unique and apply a customized approach to your brand strategy. While the process of building and maintaining a po...

Top 5 Mistakes Leasing Agents Make

Let me start by saying, everybody makes mistakes. But the only way to correct those mistakes is to acknowledge them and work on fixing them. Whether it's a lack of training, laziness or case of the "Mondays", it's important to make sure you are on the top of your game each day. Here are the top 5 mistakes leasing agents make and how to correct them: Lack of Followup I've seen a lot of leasing agents focus their follow-up efforts on renters who have toured the community and showed a real interest in the community or property. But not many take the time to follow-up with EVERY lead (including ones that haven't seen the community already) that comes across their desk. Sometimes that lead that requested information but never set up a tour is busy. Following up on all your leads is vitally important. Not Gathering Enough Information So you have a prospects name, email, move date and price range. But what about the other stuff? One fundamentally selling tec...

ReMarketing - The Secret Weapon of Apartment Leasing

So you're browsing the internet. Let's say you're on Amazon.com. You view some items then decide to check the news over at CNN.com. Magically, you start to see ads for products you just saw on Amazon on the CNN site. How did they know? Is it magic? Some kind of sorcery? No, it's Remarketing. Remarketing is a relatively new way of showing targeted ads to individuals that have previously visited your website - as they browse elsewhere on the internet. It has been primarily used by big retailers over the last couple of years with great success and now, could be a game changer for the multifamily industry. Remarketing & Apartment Marketing One of the most significant deficiencies in the apartment marketing world has been brand awareness and website conversion. Let's say Jane Renter is browsing your website. She likes your building but isn't ready to pull the trigger. She leaves and keeps browsing the internet. You've now lost her as a lead. You've ...

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