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IDEAS FOR RENT: Idea #519 - Hire Nice People. They Make Better Leasing Agents.

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Top 5 Social Media Tools for Apartment Marketing

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David & Goliath - Top 5 Marketing Tips for Smaller Apartment Communities

How do you beat the "big guys" at apartment marketing? While many large property management firms and developers have substantial budgets for their apartment marketing , a considerable number of smaller apartment communities don't, so it takes a unique and creative approach to generate leads for your community. With that in mind, we have put together the top 5 marketing tips for smaller apartment communities. Local Co-Branding Promotions While promotion through local businesses, hospitals and colleges have always been a staple of "local" marketing, try taking it one step further. Instead of merely leaving a flyer behind at these locations, try a "co-branding" promotion. An example would be a promotion with a local pizza shop that offers free application fee with the purchase of a pizza. Same can be true on your end. Allow that business to place a flyer in your community. The key to this is building relationships with high-value local merchants. M...
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Apartment Marketing 2.0 - Top 5 "Must Have" Marketing Strategies

“What do you mean I can’t just post an ad on Craigslist and lease my entire building?” In this day and age, I never expect to hear that, but to my surprise, I still hear those words from developers and managers. The problem is, long gone are those days of posting free Craigslist ads and watching the leads roll in. These days, it takes a lot more than simple ads to get a building leased and stay competitive. Even communities or portfolios who have moved beyond that, have resigned themselves to the status quo of marketing. You know the ones, they throw an ad on Apartments.com and post "how to spruce up your kitchen" posts on Facebook and still wonder why they have vacancy issues. You have to be creative, involved and spend the time and money to ensure your property is at the forefront when renters are searching for an apartment.  Here is what should be the most vital parts of any communities marketing plan: SEO | SEARCH ENGINE OPTIMIZATION This might be the most important...
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